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The LinkedIn Headshot Hall of Shame
A yoga pose. A Zoom screenshot. A group photo. Your LinkedIn headshot is the first thing anyone sees...and the last thing you thought about.
LinkedIn Logic.
LinkedIn strategy, without the tired, regurgitated nonsense.
Practical posts on profile optimization, personal branding, and the strategy questions most LinkedIn advice skips. Written for people who want to understand the why, not just the what.
LinkedIn Profile Strategy
Stop Starting Your LinkedIn Headline With "I Help"
The 'I help' formula is everywhere on LinkedIn headlines. Here's why it's hurting your credibility and what to say instead.
LinkedIn Profile Strategy
Optimize: The LinkedIn Course Built From My Private-Client Framework
What's inside Optimize, the LinkedIn profile course: self-paced, 50+ lessons, every section, the same framework my private clients pay for. Only $397.
LinkedIn Profile Strategy
Your LinkedIn profile must resonate with your ideal client.
A generic profile gives your ideal client nothing to connect to. See how one marketer named her zone of genius and turned her LinkedIn into steady inbound.
LinkedIn Profile Sections
Stop guessing which LinkedIn sections you actually need
You open your LinkedIn profile, freeze, and close the tab. The fix isn't willpower. It's knowing which sections your goal actually needs. Start here.
LinkedIn Profile Strategy
Changing Careers? Your LinkedIn Is Still Selling the Old You
When you change careers, your LinkedIn can stay stuck on your old title. Here's how one client's profile went from invisible to finally sounding like her.
LinkedIn Profile Strategy
No, You Can't Optimize Your LinkedIn Profile in 30 Minutes
Optimizing a LinkedIn profile in 30 minutes is a myth. A real makeover takes time and strategy, not just a new headshot and a tidier headline.
LinkedIn Profile Strategy
He's an advanced LinkedIn user. The course still fixed his profile.
He thought his LinkedIn profile was fine after ten years. The course proved otherwise, one section at a time. Why experience doesn't exempt your profile.
LinkedIn Profile Strategy
Stop updating your LinkedIn profile every time you apply for a job
What do recruiters actually see when they check your LinkedIn profile? Whatever's there that day. Not the version you tailored when you applied.
LinkedIn Profile Sections
Your LinkedIn headline is making promises your profile can't keep.
Every claim in your LinkedIn headline needs proof somewhere on your profile. Without it, your credibility takes the hit.
LinkedIn Profile Strategy
LinkedIn Profiles Are Broken. Here's What Inspired Me to Fix Them.
When I went looking for LinkedIn help, I found two terrible options. That's why Love Your LinkedIn Profile exists — and what makes it different.
LinkedIn Profile Strategy
No, You Don't Need to Own a Business to Have a Personal Brand.
Think a personal brand is only for founders and business owners? It applies to everyone who works with other humans for money. Here's what it is.
LinkedIn Profile Strategy
Your LinkedIn About Section Goes at the Top. Write It Last.
You can't summarize a story you haven't told yet. Why your LinkedIn About section stalls every time, and the build order that actually fixes it.
LinkedIn Profile Sections
She Got the Job Offer Before Her LinkedIn Profile Was Finished.
Your LinkedIn Publications section isn't just for journal articles. It's earned media. For one client, it landed a job offer before her profile was finished.
LinkedIn Profile Strategy
Skip the Templates. Rebuilding Your LinkedIn Profile Is an Excavation.
Filling in a LinkedIn template gets you a boring profile that impresses no one. A profile that works takes an excavation. Here's the difference, and why.
LinkedIn Profile Strategy
What a LinkedIn Strategist Does That a Template Never Will
What does a LinkedIn strategist actually do? More than hand you a template. The real work is surfacing the career details you'd never think to include.
LinkedIn Profile Strategy
The Best Time to Update Your LinkedIn Profile Is Not When You Think
Most professionals only update their LinkedIn profile when something goes wrong. Here's why the best time to update is when you don't have to.
LinkedIn Profile Strategy
Your LinkedIn Profile Is in the Room Before You Are
She went to the same conference for 20 years and always left with a handful of cards. Then she rebuilt her LinkedIn profile. Here's what changed.
LinkedIn Profile Strategy
Your Executive Title Is Worthless. Here's What It's Costing You.
'Team Lead' could mean a barista or a VP running a $140M budget. Your LinkedIn headline needs context, or you're invisible to the marketplace.
LinkedIn Profile Strategy
She Booked Therapy Before Working on Her LinkedIn. Then She Cancelled It.
A client booked therapy before our first session. Because owning your accomplishments on LinkedIn is harder than it looks. Here's what happened next.
LinkedIn Profile Strategy
A Resume Is 2D. Your LinkedIn Profile Should Be 3D.
What's the difference between a LinkedIn profile and a resume? A resume is a 2D snapshot. Your profile should be a 3D engagement tool. Here's how.
LinkedIn Profile Strategy
Your LinkedIn Profile Speaks Two Languages. You Might Be Fluent in One.
What does 'optimizing' a LinkedIn profile actually mean? It speaks two languages: AI and the human eye. Keywords get you found; your story gets you chosen.
LinkedIn Profile Strategy
Stop downgrading your job title on LinkedIn. Smaller isn't better.
Downgrading your job title on LinkedIn to seem less pretentious? Two clients tried it. One owned her title and found work. The other is still looking.
LinkedIn Profile Sections
The LinkedIn Skills You Need to Cut (Starting With MS Word)
What skills should you cut from your LinkedIn profile? Start with 'Microsoft Word.' Those 100 skill slots are a ceiling, not a goal, and most are clutter.
LinkedIn Profile Sections
The 3 LinkedIn Sections Most People Leave Empty (and Shouldn't)
What LinkedIn sections do most people leave empty? Featured, Services, and Projects. All free, all proof you're worth the conversation, all skipped.
LinkedIn Profile Strategy
Most LinkedIn Advice Doesn't Work. So I Figured It Out Myself.
Most LinkedIn advice doesn't actually work. After the e-books, the experts, and endless profile reviews, here's what's really broken and how I figured it out.
LinkedIn Profile Strategy
Why Working On Your LinkedIn Profile Is So Damn Hard
Why is working on your own LinkedIn profile so hard? It's not writer's block. You're too close to your own story to see it. That's the whole problem.
LinkedIn Profile Sections
No LinkedIn company page? Your gray box is costing you clients.
No LinkedIn company page? That gray box next to your job title is a bad look. And the algorithm treats it as a dead end. The fix takes 15 minutes.
LinkedIn Profile Sections
Your LinkedIn Headshot, Banner, and Headline Get 3 Seconds. Maybe.
Nobody reads your whole LinkedIn profile. They scan three sections — headshot, banner, headline — and decide in seconds. Here's how to survive the scan.
LinkedIn Profile Sections
How to Write a LinkedIn About Section (It's Your Closing Argument)
You're positioning your LinkedIn About section all wrong. It's not an introduction; it's your closing argument. Here's how to write it.
Profile Strategy
You nailed the interview. Then they checked your LinkedIn.
Why do candidates get rejected after great interviews? It could be your LinkedIn profile the recruiter checked afterward.
Profile Strategy
How a career coach's advice tanked a supply chain analyst's LinkedIn profile
When career coaches treat LinkedIn like a resume, the client pays. Here's how that bad advice hurt one supply chain analyst's profile.
LinkedIn Profile Sections
People aren't weird enough on LinkedIn (and it's killing their headlines)
Most LinkedIn headlines read like a stack of business cards taped together. Boring. Corporate. Forgettable. One small, slightly weird fix can change that.
Profile Strategy
Your LinkedIn headline isn't a job title.
Most people default to their job title as their LinkedIn headline. Here's why that's costing them, and what to use instead.
Engagement
Join me: how you can improve your LinkedIn trust score too.
My invitation to join the 30-day trust score recovery challenge. The rules, the tracking, and how we can teach the algorithm together.
Engagement
Tracking the results of my LinkedIn trust score experiment.
How I'm measuring my 30-day trust score recovery plan: the spreadsheet, the anecdotal patterns, and the success metrics I'm aiming for.
Engagement
The 5 rules I'm following to rebuild my LinkedIn trust score.
My 30-day plan to recover reach and engagement on LinkedIn. Five concrete rules, the constraints behind each one, and where I'm struggling to follow them.
Algorithm
Why I'm rebuilding my LinkedIn trust score.
My impressions tanked after LinkedIn's June 2025 update. Here's why I'm following new rules to rebuild — even though the bias problem is real.
Bias & Equity
LinkedIn reach is dropping for diverse voices. Here's why it matters.
Originally shared on LinkedIn as an unattributed experiment, this post by Jane Evans hits something the algorithm hides: women, POC, and DEI voices are being quietly silenced.
Algorithm
LinkedIn trust score: why my reach plummeted (and how I plan to fix it).
LinkedIn has a 'trust score' nobody talks about. Turns out mine is in trouble. Here's what I've been doing wrong and the 30-day experiment to fix it.
Why LinkedIn
'LinkedIn doesn't work' is a lie.
Founders keep telling me LinkedIn doesn't work for their business. It does. They just aren't showing up for it.
Bias & Equity
Would LinkedIn treat you differently if you were male and white?
Cindy Gallop, Jane Evans, Stephen McGinnis, and Matt Lawton ran an experiment. The numbers were startling. Here's what it tells us about the algorithm.
Bias & Equity
LinkedIn isn't working for women. Should we boycott it?
The bias is real. The 'goodbye cruel world' posts are piling up. The question is whether leaving actually helps — or just makes it worse.
Bias & Equity
LinkedIn is basically Instagram now (but still biased).
Two women posted. One told a joke, the other shared strategy. Guess which one LinkedIn prioritized.
Profile Strategy
Why LinkedIn recommendations matter (and how to ask for them).
LinkedIn recommendations are social proof. Most people are happy to write one. You just have to ask.
Why LinkedIn
Everyone lurks. That's why your LinkedIn profile needs to work.
Everyone checks your LinkedIn before they engage with you. They just don't admit it. Here's why your profile has to be ready for the people you'll never know are looking.
Engagement
Fix your LinkedIn feed: how to train the algorithm in 2025.
Tired of junk in your LinkedIn feed? You can train the algorithm. Three strategic moves to remove distractions and surface the content you actually want.
Algorithm
Why your LinkedIn reach just tanked.
LinkedIn quietly changed its algorithm. Here's what shifted, who it hurts most, and what you can do about it.
Security
LinkedIn is a goldmine for hackers. Here's how to fix that.
LinkedIn encourages you to share more personal information than is safe. Here's exactly what to remove from your profile right now to protect yourself.
Engagement
Want more LinkedIn engagement? Think conversation, not content.
Most LinkedIn engagement advice is recycled from other platforms. Here's what actually works on LinkedIn, and what to ignore.
Real Talk
How I became a LinkedIn expert by accident.
I never set out to be a LinkedIn expert. I just wanted a profile that actually worked. After six months of figuring it out the hard way, here's what changed.
Why LinkedIn
Why LinkedIn is the one platform you can't ignore in 2025
You can skip Instagram. You can quit Twitter. But LinkedIn isn't optional. And most people are still using it wrong.