Why my LinkedIn reach tanked
Since June 2025 I’ve seen a dramatic drop in impressions, profile views, and comments. I’m not alone. Many women and professionals of color are reporting the same thing. One flagged post can apparently cut your reach for weeks, and LinkedIn’s updated algorithm is more cautious than ever.
The bias problem
There’s still an algorithmic bias that disproportionately affects women and POC. That bias isn’t imaginary. It’s baked into how certain topics get flagged and deprioritized.
But while I’m not ignoring the problem, I also want to test what’s in my control.
Do you want to win or be right?
I ask my clients this all the time. If we win, we get the chance to make things right.
In my case, I want to win. So if I need to play the game to do it, I will. Even if it goes against all of my LinkedIn habits and what’s made me successful on the platform so far.
So I’m running a 30-day experiment to see if I can rebuild my LinkedIn trust score.
In the next post, I’ll share the exact rules I’m following. So you can try them too.