The LinkedIn profile course that actually gets you results.

Yes, and most people do it successfully without any additional support. Optimize is a complete strategic framework, not a taste of something you have to upgrade to use.

That said, some professionals prefer live feedback while they work, or want accountability to actually get it done. For those cases, Optimize Lab adds six weeks of live group sessions on top of the course material. It's optional, not required.

Free LinkedIn advice gives you tactics: update your headline, add keywords, use a banner image. Maybe they even give you templates that unfortunately often sound like corporate jargon. Optimize gives you a strategic framework.

The difference is that tactics without strategy produce a profile that's technically complete but still not working. Every decision in Optimize starts with your goal and builds toward a professional narrative that takes your audience on a deliberate journey. That's not something a checklist can do.

Because most profile fixes address symptoms, not the underlying problem. If your profile isn't working, it's usually not because your headline is wrong (although that's also often the case), it's because there's no coherent narrative connecting your sections, no clear signal about who you are and who you serve, and no strategic use of the tools LinkedIn gives you.

Optimize fixes the foundation, not just the surface.

Many of my clients tell me that I should be charging "a lot more."

But the real answer is that depends on what one good opportunity is worth to you. One client landed a job offer before her profile was even finished. Another was selected for a speaking engagement over competitors in her field. Another came home from a convention with a dozen new connections and multiple leads — with fewer than 400 connections and rarely active on LinkedIn.

Optimize is built on the same framework used in private 1:1 sessions. At $397 with lifetime access, it's the highest-leverage thing you can do for your LinkedIn presence.

Lifetime access, including any future updates.

Yes, completely self-paced. There's a recommended order that follows the bottom-up framework, but you can access any video at any time. We're big fans of following the dopamine, so if a particular section is calling to you, start there.

Video on demand, meaning you access the videos whenever you want, in whatever order works for you. No waiting for a live session, no schedule to keep.

Not as part of Optimize. From time to time there are brief public mini reviews at special events.

If you want a structured private review of your profile — what's working, what isn't, and where to focus — that's the Profile Audit. If you want live guidance while actively working on your profile, Optimize Lab provides real-time support during group working sessions. If you want a fully personalized, one-on-one experience with Natalie, check out The Authority Protocol.

Optimize is designed to be complete on its own. But if you want more support, there are a few options depending on how you like to work.

Optimize Lab adds six weeks of live group sessions where you apply the framework with structure, feedback, and real-time access.

The Profile Audit gives you a focused expert review of where to concentrate your efforts.

The Authority Protocol is private 1:1 strategic positioning support.

Executive Profile Concierge — available by invitation — is a done-for-you experience where your profile is written and designed for you. Reach out via the contact links on The Authority Protocol page if you're interested.

This course focuses entirely on profile optimization. There's simply not enough room to do it all well, and your profile needs to be right before messaging and outreach will work anyway. Messaging and outreach are covered in separate trainings.