Your LinkedIn profile isn't the problem. Your narrative is.
The Authority Protocol is an intensive private engagement where we uncover the story you haven't been able to tell. Then we build a LinkedIn profile that sounds like you, a clarity you can actually explain, and opportunities because the right people see it.
For anyone done being undersold by their own profile.Executives · Founders · Consultants · Senior Professionals
Limited to 4 clients per month. This is not a course. It is not a template. It is a fully private engagement.
This is not a profile update
Your profile is a symptom. Your narrative is the diagnosis.
Most people who come to The Authority Protocol don't have a LinkedIn problem. They have a clarity problem. They can't articulate what makes them extraordinary, not because it isn't there, but because they're too close to their own story to see it.
The most valuable gems of your career are trapped in your own subconscious. My role is to extract them through a collaborative dialogue that a third party simply cannot replicate.
The Authority Protocol is a deep dive into who you are, what you've built, and how to position it so that the right opportunities find you, not the other way around. We build your profile together, in real time, so you leave with a finished live profile and the clarity to use it.
Request a private conversation →Increase in profile views reported by a B2B consultant client.
LE · B2B Consultant · New Zealand
Leads after an annual convention she'd attended for a decade with no leads.
PC · Business owner · USA
Hours of focused 1:1 collaboration, or until it's done. Not a review. A complete strategic build.
Across 2-3 sessions + follow-up
Clients per month, maximum. This is what high-touch actually means.
Current availability
The Authority Protocol is designed for one kind of person.
Someone who has done extraordinary work and can't figure out why their LinkedIn profile doesn't reflect it. Here's what that looks like:
Senior executives
Prepping for your next move, whether it's years away or imminent
The best time to build your LinkedIn presence is before you need it. The Authority Protocol creates an opportunity engine that generates inbound interest for board seats, speaking engagements, and senior roles while you focus on your current position.
Consultants & founders
Ready to be seen as the obvious choice in your field
You have the expertise. You have the proof points. But something is getting lost between what you know and what your profile communicates. We find your Red Thread, the narrative that connects your work and makes the right clients want to reach out.
Non-linear careers
A complex background that feels impossible to summarize
This is exactly why The Authority Protocol exists. We specialize in interpreting complex, high-level experience that feels hard to summarize. We find the Red Thread that connects your diverse wins into a single, powerful strategic narrative.
Niche experts
Specialized in something most people don't immediately understand
The more specialized you are, the more you need The Authority Protocol. We translate your niche complexity into a narrative that stakeholders and decision-makers can actually understand and value, even if you're crossing industries.
The methodology
Finding your Red Thread.
Before we touch your LinkedIn profile, we spend time on something more important: figuring out what makes you, you. Not your job titles. Not your credentials. The thing that made your bosses promote you and your clients choose you when plenty of other qualified people were available.
It's rarely what you think it is. The more successful you are, the harder it is to see your own brilliance, because what comes naturally to you feels ordinary. It isn't.
I'll ask you to tell me about your work. What you did, how you did it, what you're proud of. I'll ask a lot of questions.
And at some point, without realizing it, you'll tell me exactly what your Red Thread is. That's where The Authority Protocol begins.
The Red Thread
The single narrative that connects everything you've done.
It's the through-line that makes a non-linear career feel intentional, a niche expertise feel accessible, and a complex background feel like exactly the right qualification.
It's your competitive advantage.
Once you find it, everything else writes itself.
This isn't coaching. It isn't consulting. It's co-creation.
We start with your story, not your job titles
Before we write a single word of your profile, we spend significant time extracting the accomplishments, insights, and proof points you've overlooked or undervalued. As we add them to your profile, your professional narrative takes shape. Most people are sitting on a much more powerful story than they realize.
We build it live, together
Every section of your profile is co-edited in real time during our sessions with full accountability. You don't leave with a document to implement later. You leave with a finished, live profile. The best profile is the one that actually gets done.
We optimize for both AI and humans
Your profile needs to work on two levels: discoverable by AI search tools and compelling to the humans who land on it. We handle both with strategic keyword placement, cohesive design and branding, and a narrative that makes people want to reach out.
What 8-10 hours of focused collaboration looks like.
The Authority Protocol is structured across two intensive sessions with email support between and after. Here's what we cover:
Session 1 · 3-4 hours
Narrative extraction & strategy
Before our first call, I'll review everything you share and study your background. During the call, we'll start adding the easy stuff to your profile while we also deep-dive into your career, accomplishments, and goals. It's low pressure and more effective than you might expect.
This process uncovers proof points you've overlooked, identifies your Red Thread, and defines your strategic positioning. By the end of this session, your narrative is clear.
Session 2 · 3-4 hours
Profile build & optimization
This is where your profile really starts to take shape because it's morphing from a collection of random, incomplete information into a narrative worth exploring.
We build the content of your profile together, live. Every section written, every media slot considered, every keyword placed deliberately. Your profile goes from where it was to fully optimized in real time, so you see the transformation happen.
Support · Ongoing
Follow-up & accountability
If we need another session to finish the last bits, we'll have one. Otherwise, you get recordings and notes from all sessions for continued reference, plus email follow-up to ensure implementation is complete.
The result? A profile that feels like you, a clarity you can actually explain, and opportunities because the right people see it.
hours of focused work
intensive sessions
weeks start to finish
fully finished profile
Every deliverable. No guesswork.
Narrative & strategy
Your story, finally clear
- Deep-dive narrative extraction: the accomplishments you've overlooked, turned into proof points
- Strategic positioning aligned with your short-term and long-term goals
- Your Red Thread: the narrative that connects your diverse experience into a single powerful story
- Clarity on who you are, what you offer, and why it matters
Profile & design
A finished, live profile
- Every section of your LinkedIn profile written, optimized, and live
- Co-creation of messaging and design optimized for AI and the human eye
- Simple personal brand graphics designed live during sessions (or on your own, if you prefer)
- Profile updates done in real time: guaranteed implementation, no loose ends
Support
The work doesn't stop when the sessions do
- Full recordings and notes from all sessions for continued reference
- Accountability and follow-up to ensure long-term success
- The specific messaging you need to network, solicit business, and negotiate with confidence
- Access to Optimize the course plus a copy of Love Your LinkedIn Profile
- We're done when your profile is done
What you don't get
No templates. No guesswork. No generic advice.
- Not a checklist handed to you to implement yourself
- Not a review of what you've already written
- Not a course with videos to watch on your own time
- Not something your Chief of Staff can do for you. The gems are in your head, not theirs
What happens when your LinkedIn presence actually works.
600% profile view increase · 400% more connection requests
"I immediately noticed a 600% increase in views of my profile, a 400% connection request increase, and a near 100% connection acceptance rate. Plus prospects are scheduling cold calls on their own. That's never happened before. It's what I'd always hoped LinkedIn could be."
LE · B2B Consultant · New Zealand
Years of nothing, then real leads
"I finally feel like my LinkedIn profile represents me. And it works. I've received more profile views and actual leads in just a couple of weeks than in all the years I've had a LinkedIn profile."
GG · Thought Leader · Florida
Game-changing for business development
"It's incredible how much easier it feels to solicit business and network when my LinkedIn profile looks this good."
KM · Consultant · Illinois
More from one session than any course
"In just one session, I learned more about how to optimize my LinkedIn profile and strategy than I have from any course I've ever taken. It's made a huge difference in my business."
ER · AI & Marketing Expert · Virginia
The Authority Protocol
Executive LinkedIn strategic positioning, done with you, not for you. Full investment by invitation.
"Many of my clients tell me I should be charging more. What I know is that one good opportunity — one board seat, one speaking engagement, one client — more than covers this investment. The question isn't whether it's worth it. The question is whether you're ready." — Natalie
4 spots available per month. All engagements begin with a conversation to confirm fit.
Everything you want to know before we talk.
What if I'm not looking for a job right now?
The best time for The Authority Protocol is when you don't need it. We build an opportunity engine that creates passive inbound for board seats, speaking engagements, and partnerships while you focus on your current role.
That said, when you're job hunting is also an excellent time for The Protocol.
I have a very non-linear background. Can you actually make sense of it?
This is exactly why The Authority Protocol exists. We specialize in interpreting complex, high-level experience that feels hard to summarize. We find the Red Thread that connects your diverse wins into a single, powerful strategic narrative.
I'm an expert in a niche field. Will this work for me?
Yes. In fact, the more specialized you are, the more you need The Authority Protocol. We translate your niche complexity into a narrative that stakeholders and decision-makers can actually understand and value, even if you are changing industries.
How long will it take to complete my LinkedIn profile?
This depends on how clear you are on your goals going in. Generally, we work face-to-face for 8-10 hours, plus email back-and-forth. I also do quite a bit of background research before we meet, based on the preliminary information I receive from you.
We usually work over 2-3 sessions, which means it takes about 2-3 weeks from our first session. That said, sometimes clients find it easier to do more shorter sessions (like 2 hours long, instead of 3-4 hours). If we need to break it up into 4-5 sessions, that works too. My priority is to make sure your professional narrative is crafted in a compelling way, and your profile gets done. Period.
Can I just have my Chief of Staff or assistant do the sessions with you?
No. The most valuable gems of your career are trapped in your own subconscious. My role is to extract them through a collaborative dialogue that a third party simply cannot replicate. This process requires you, not a proxy.
I already have a great resume. Why do I need The Authority Protocol?
A resume is a historical document. A LinkedIn profile is a positioning engine. We ensure your profile isn't just looking backward at what you did, but forward at the opportunities you want to attract. They're different tools with completely different jobs.
How does this help my company's brand?
For founders and senior leaders, your personal brand is a company asset. A powerful executive profile increases your organization's credibility with investors, talent, and clients. When you show up well, your company shows up well.
What happens after our time together?
You leave with a fully optimized, live profile. But more importantly, you leave with clarity: the specific narrative and messaging you need to network, solicit business, and negotiate your next role with confidence. The profile is the output. The clarity is the real deliverable.
Find the level of support that fits where you are.
The Authority Protocol is the most intensive option. Optimize is the right starting point for most people. Here's how all three compare.
Optimize
Self-paced · DIY
The complete strategic framework. 50+ videos, every section covered. Work at your own pace, implement as you go. Everything you need to build a profile that works.
Optimize Lab
Group · Done with you
Optimize plus 6 weeks of live group sessions. Two hours a week: structured, accountable, with real-time feedback while you build. The bridge between DIY and full 1:1.
The Authority Protocol
Private · 1:1
Private 1:1 strategic positioning. We build your profile together in real time: your narrative, your positioning, your profile. The full experience. Limited to 4 clients per month.
Natalie BertheLinkedIn Strategist & Author
Your guide & collaborator
I'm Natalie Berthe.
LinkedIn strategist, personal branding expert, and author of Love Your LinkedIn Profile.
My background as a business strategist means I understand the landscape consultants, executives, founders, and senior professionals need to navigate. Strategic positioning. Personal branding. LinkedIn profiles that truly reflect the caliber of their work.
What I do best is pull out the extraordinary stories and successes my clients have had, often ones they don't even realize are that impressive, and shape them into a compelling narrative that makes the right people take notice.
"It's like you get inside my brain and pull out exactly what I mean." — A frequent comment from clients.
This is the work. The profile is just the result.
More about Natalie →You've done the work. Let your profile prove it.
The Authority Protocol is for people who are ready to stop being undersold by their own LinkedIn presence. Let's talk.
Request a private conversation