LinkedIn Profile Strategy
What a LinkedIn Strategist Does That a Template Never Will
What does a LinkedIn strategist actually do? More than hand you a template. The real work is surfacing the career details you'd never think to include.
LinkedIn Profile Strategy
The Best Time to Update Your LinkedIn Profile Is Not When You Think
Most professionals only update their LinkedIn profile when something goes wrong. Here's why the best time to update is when you don't have to.
LinkedIn Profile Strategy
Your LinkedIn Profile Is in the Room Before You Are
She went to the same conference for 20 years and always left with a handful of cards. Then she rebuilt her LinkedIn profile. Here's what changed.
LinkedIn Profile Strategy
Your Executive Title Is Worthless. Here's What It's Costing You.
'Team Lead' could mean a barista or a VP running a $140M budget. Your LinkedIn headline needs context, or you're invisible to the marketplace.
LinkedIn Profile Strategy
She Booked Therapy Before Working on Her LinkedIn. Then She Cancelled It.
A client booked therapy before our first session. Because owning your accomplishments on LinkedIn is harder than it looks. Here's what happened next.
LinkedIn Profile Strategy
A Resume Is 2D. Your LinkedIn Profile Should Be 3D.
What's the difference between a LinkedIn profile and a resume? A resume is a 2D snapshot. Your profile should be a 3D engagement tool. Here's how.
LinkedIn Profile Strategy
Your LinkedIn Profile Speaks Two Languages. You Might Be Fluent in One.
What does 'optimizing' a LinkedIn profile actually mean? It speaks two languages: AI and the human eye. Keywords get you found; your story gets you chosen.
LinkedIn Profile Strategy
Stop downgrading your job title on LinkedIn. Smaller isn't better.
Downgrading your job title on LinkedIn to seem less pretentious? Two clients tried it. One owned her title and found work. The other is still looking.
LinkedIn Profile Strategy
Most LinkedIn Advice Doesn't Work. So I Figured It Out Myself.
Most LinkedIn advice doesn't actually work. After the e-books, the experts, and endless profile reviews, here's what's really broken and how I figured it out.
LinkedIn Profile Strategy
Why Working On Your LinkedIn Profile Is So Damn Hard
Why is working on your own LinkedIn profile so hard? It's not writer's block. You're too close to your own story to see it. That's the whole problem.
LinkedIn Profile Sections
Your LinkedIn Headshot, Banner, and Headline Get 3 Seconds. Maybe.
Nobody reads your whole LinkedIn profile. They scan three sections — headshot, banner, headline — and decide in seconds. Here's how to survive the scan.
LinkedIn Profile Sections
How to Write a LinkedIn About Section (It's Your Closing Argument)
You're positioning your LinkedIn About section all wrong. It's not an introduction; it's your closing argument. Here's how to write it.