The LYLIP Method is the set of ideas behind every Love Your LinkedIn Profile offer, from LinkedIn strategist Natalie Berthe. LinkedIn isn’t your résumé. A résumé is 2D: it documents where you’ve been. A LinkedIn profile can be 3D: it shows how you think, what you’re unusually good at, what others say about you, what you care about, and where you’re going. People are terrible editors of themselves. People are too close to their own professional history to judge it: they undervalue what came easily, overvalue what was hard or prestigious, and miss the patterns. Evidence first. Narrative last. Build a LinkedIn profile from the bottom up: gather the evidence in the lower sections first, so the About section and headline summarize what the evidence already says. Interpret. Don’t inventory. The question isn’t “What did you do?” but “What does this tell us about you?” Not everything true belongs on a profile, and some things that seem irrelevant are the best evidence. Find the Red Thread. Then make it work for you. The Red Thread is the pattern that runs through everything someone has done, even when the jobs look unrelated. Interpreted well, it turns “all over the map” into a positioning asset. Show the receipts. Prefer evidence to adjectives: projects, publications, patents, recommendations, and results instead of calling yourself innovative or strategic. Being good at something doesn’t mean you should do more of it. Competence isn’t positioning. A profile should point toward the work someone actually wants next, not inventory everything they can do. Build for AI and the human eye. A LinkedIn profile has two audiences: the systems and AI tools that decide who gets found, and the people who decide who gets chosen. It has to work for both. Be weird. Sound like yourself. A profile watered down to appeal to everyone appeals to no one; repellant marketing is a feature, not a bug.
The method
The thinking behind the work.
Everything I do runs on the same handful of ideas. The course, the Lab, the private work. Here they are, in plain English.
LinkedIn isn’t your résumé.
A résumé is 2D. It documents where you’ve been, in order, one job at a time.
A LinkedIn profile can be 3D. It can show how you think, what you’re unusually good at, what other people say about you, what you care about, and where you’re going next.
Same facts. Completely different job.
From résumé to professional narrative. 2D: a résumé on a screen, facts in isolation. 3D: a professional narrative, with you at the centre of your goal, promise, personality, expertise, writing, causes, credentials, speaking, projects, links, and skills.
2D: A résumé on a screen.
Facts in isolation.
in
Job title
Company
Dates
Responsibilities
Skills
Each part stands alone.
It’s a list of what you did.
There’s no context, no connection, no real sense of you.
The same information.
A completely different story.
3D: A professional narrative.
Facts, context, connections, personality, and direction.
YouA coherent professional narrative
Your GoalWhere you’re going (and what you want)
Your Promise to Your AudienceWhat people can expect from you
What Makes You InterestingYour perspective, ideas, and personality
Your Expertise in ContextHow your work fits together
Publications & WritingArticles, books, case studies, thought leadership, and writing samples
Communities & CausesWhat you care about and where you contribute
Education & CredentialsDegrees, certifications, licenses, and relevant qualifications
Speaking & Guest AppearancesTalks, panels, interviews, and podcasts
Projects, Case Studies & Special WorkSide projects, products, client work, and notable initiatives
Links & ResourcesTools, sites, portfolios, and other relevant content
You’re too close to your own history. You undervalue the things that came easily. You overvalue the things that were hard or prestigious. You dismiss the weird side project as irrelevant. And you lived your career one event at a time, so you miss the patterns.
That’s not a character flaw. It’s what happens when you’re standing inside your own story.
(It happens to me, too. Even I can’t fix my own headline.)
My own headline, September 2026. Yes, it said Queen Bee. What happened →
Most people start at the top of their profile, with the headline and About section. Which means they start by staring at a blank box, trying to explain their entire professional life.
I start at the bottom. Causes. Organizations. Projects. Recommendations. The evidence of what you’ve actually done.
By the time we get to the About section and headline, we’re not inventing anything. We’re saying what the evidence already shows.
Evidence first, narrative last: the LYLIP bottom-up profile-building process, from step 1, Quick Wins, to step 8, Skills.
Finish here
We build from evidence to narrative.
That’s how you create a profile that works.
Start here
Finish here
Narrative last.
We write your story after we’ve gathered and organized the evidence.
Evidence first.
We start with the facts, proof, and context to build a credible, compelling foundation.
Set the foundation. We start with the essentials so your profile is professional, complete, secure, and easy to find.
2
Sections You Probably Ignored But Shouldn’tCauses • Organizations • Languages • Test Scores • Honors & Awards • Courses • Patents
Add valuable context. These often-overlooked sections give a more complete picture of who you are, what you care about, and the breadth of your background.
3
Media & AccoladesPublications • Recommendations
Third-party validation. Show coverage, thought leadership, and what others say about your work.
The Red Thread is the pattern that runs through everything you’ve done, even when the jobs look completely unrelated.
Sometimes we have to find it. Sometimes you already know it, but you haven’t figured out how it applies to what you’re doing now. And sometimes you’ve been treating it like a liability.
“I’m all over the map” and “I can apply what I’m good at across very different industries” can describe the exact same career. The evidence is the same. The interpretation is different.
The Red Thread: four careers that look unrelated, connected by one pattern. It feels like being all over the map; it reads as one strength applied anywhere.
Being good at something doesn’t mean you should do more of it.
Competence isn’t positioning.
Your profile isn’t an inventory of everything you can do. It should point toward the work you actually want. Not what you think you should want. Not what anyone else expects.
Put the work you’re great at but hate front and center, and congratulations: you’ve built a very efficient machine for making yourself miserable.
What to do with your skills: good at it and love it, lead with it. Good at it but don't love it, keep it in the background. Love it but still growing, point toward it. Neither, let it go.
You’re good at itYou’re still growing
You love it
Lead with it.
This is the profile.
Point toward it.
Show where you’re headed.
You don’t
Keep it in the background.
Front and center is how you end up doing it forever.
LinkedIn’s own systems read your profile. So do recruiters’ search tools and AI assistants. So do people.
Write only for the machines and you get keyword soup. Write only for humans and you can write something wonderful that nobody finds.
One gets you found. The other gets you chosen.
Two audiences, one profile. Search and AI understand what you do. Humans understand why they should care. One gets you found. The other gets you chosen.
Sound like yourself. Have opinions. Use the unusual detail.
When you water yourself down to appeal to everyone, you appeal to no one. If someone doesn’t like the real you, good. They’re out of the way for someone who will.
(Repellant marketing is a feature, not a bug.)
Two headlines: a generic one written for everyone, and a real client headline written to attract the right people.
Written for everyone
Results-Driven Marketing Professional | Passionate About Excellence | Strategic Thinker
Offends no one. Remembered by no one.
Written for the right people
Small Nonprofits, Powerful Stories | I will absolutely over-research your mission | My jokes are hilarious (according to me)
