The Authority Protocol is an intensive private engagement where we uncover the story you haven't been able to tell. Then we build a LinkedIn profile that sounds like you, a clarity you can actually explain, and opportunities because the right people see it.
For anyone done being undersold by their own profile.Executives · Founders · Consultants · Senior Professionals
Limited number of private clients per month. This is not a course. It is not a template. It is a fully private engagement.
This is not a profile update
Most people who come to The Authority Protocol don't have a LinkedIn problem. They have a clarity problem. They can't articulate what makes them extraordinary, not because it isn't there, but because they're too close to their own story to see it.
The most valuable gems of your career are trapped in your own subconscious. My role is to extract them through a collaborative dialogue that a third party simply cannot replicate.
The Authority Protocol is a deep dive into who you are, what you've built, and how to position it so that the right opportunities find you, not the other way around. We build your profile together, in real time, so you leave with a finished live profile and the clarity to use it.
Request a private conversation →Increase in profile views reported by a B2B consultant client.
LE · B2B Consultant · New Zealand
Leads after an annual convention she'd attended for a decade with no leads.
PC · Business owner · USA
Hours of focused 1:1 collaboration, or until it's done. Not a review. A complete strategic build.
Across 2-3 sessions + follow-up
Clients per month, maximum. This is what high-touch actually means.
Current availability
Someone who has done extraordinary work and can't figure out why their LinkedIn profile doesn't reflect it. Here's what that looks like:
Senior executives
The best time to build your LinkedIn presence is before you need it. The Authority Protocol creates an opportunity engine that generates inbound interest for board seats, speaking engagements, and senior roles while you focus on your current position.
Consultants & founders
You have the expertise. You have the proof points. But something is getting lost between what you know and what your profile communicates. We find your Red Thread, the narrative that connects your work and makes the right clients want to reach out.
Non-linear careers
This is exactly why The Authority Protocol exists. We specialize in interpreting complex, high-level experience that feels hard to summarize. We find the Red Thread that connects your diverse wins into a single, powerful strategic narrative.
Niche experts
The more specialized you are, the more you need The Authority Protocol. We translate your niche complexity into a narrative that stakeholders and decision-makers can actually understand and value, even if you're crossing industries.
The methodology
Before we touch your LinkedIn profile, we spend time on something more important: figuring out what makes you, you. Not your job titles. Not your credentials. The thing that made your bosses promote you and your clients choose you when plenty of other qualified people were available.
It's rarely what you think it is. The more successful you are, the harder it is to see your own brilliance, because what comes naturally to you feels ordinary. It isn't.
I'll ask you to tell me about your work. What you did, how you did it, what you're proud of. I'll ask a lot of questions.
And at some point, without realizing it, you'll tell me exactly what your Red Thread is. That's where The Authority Protocol begins.
The Red Thread
It's the through-line that makes a non-linear career feel intentional, a niche expertise feel accessible, and a complex background feel like exactly the right qualification.
It's your competitive advantage.
Once you find it, everything else writes itself.
Before we write a single word of your profile, we spend significant time extracting the accomplishments, insights, and proof points you've overlooked or undervalued. As we add them to your profile, your professional narrative takes shape. Most people are sitting on a much more powerful story than they realize.
Every section of your profile is co-edited in real time during our sessions with full accountability. You don't leave with a document to implement later. You leave with a finished, live profile. The best profile is the one that actually gets done.
Your profile needs to work on two levels: discoverable by AI search tools and compelling to the humans who land on it. We handle both with strategic keyword placement, cohesive design and branding, and a narrative that makes people want to reach out.
The Authority Protocol is structured across two intensive sessions with email support between and after. Here's what we cover:
Session 1 · 3-4 hours
Before our first call, I'll review everything you share and study your background. During the call, we'll start adding the easy stuff to your profile while we also deep-dive into your career, accomplishments, and goals. It's low pressure and more effective than you might expect.
This process uncovers proof points you've overlooked, identifies your Red Thread, and defines your strategic positioning. By the end of this session, your narrative is clear.
Session 2 · 3-4 hours
This is where your profile really starts to take shape because it's morphing from a collection of random, incomplete information into a narrative worth exploring.
We build the content of your profile together, live. Every section written, every media slot considered, every keyword placed deliberately. Your profile goes from where it was to fully optimized in real time, so you see the transformation happen.
Support · Ongoing
If we need another session to finish the last bits, we'll have one. Otherwise, you get recordings and notes from all sessions for continued reference, plus email follow-up to ensure implementation is complete.
The result? A profile that feels like you, a clarity you can actually explain, and opportunities because the right people see it.
hours of focused work
intensive sessions
weeks start to finish
fully finished profile
Narrative & strategy
Profile & design
Support
What you don't get
600% profile view increase · 400% more connection requests
"I immediately noticed a 600% increase in views of my profile, a 400% connection request increase, and a near 100% connection acceptance rate. Plus prospects are scheduling cold calls on their own. That's never happened before. It's what I'd always hoped LinkedIn could be."
Leesa Ellis · B2B Consultant · New Zealand
Years of nothing, then real leads
"I finally feel like my LinkedIn profile represents me. And it works. I've received more profile views and actual leads in just a couple of weeks than in all the years I've had a LinkedIn profile."
Author & Thought Leader · Niche industry
Game-changing for business development
"It's incredible how much easier it feels to solicit business and network when my LinkedIn profile looks this good."
B2B Consultant · 1:1 client
More from one session than any course
"In just one session, I learned more about how to optimize my LinkedIn profile and strategy than I have from any course I've ever taken. It's made a huge difference in my business."
AI & Marketing Consultant · Virginia
Executive LinkedIn strategic positioning, done with you, not for you. Full investment by invitation.
"Many of my clients tell me I should be charging more. What I know is that one good opportunity (one board seat, one speaking engagement, one client) more than covers this investment. The question isn't whether it's worth it. The question is whether you're ready."
Natalie
Limited spots each month. All engagements begin with a conversation to confirm fit.
The best time for The Authority Protocol is when you don't need it. We build an opportunity engine that creates passive inbound for board seats, speaking engagements, and partnerships while you focus on your current role.
That said, when you're job hunting is also an excellent time for The Protocol.
This is exactly why The Authority Protocol exists. We specialize in interpreting complex, high-level experience that feels hard to summarize. We find the Red Thread that connects your diverse wins into a single, powerful strategic narrative.
Yes. In fact, the more specialized you are, the more you need The Authority Protocol. We translate your niche complexity into a narrative that stakeholders and decision-makers can actually understand and value, even if you are changing industries.
This depends on how clear you are on your goals going in. We work face-to-face, plus email back-and-forth. I also do quite a bit of background research before we meet, based on the preliminary information I receive from you.
We usually work over 2-3 sessions, which means it takes about 2-3 weeks from our first session. That said, sometimes clients find it easier to do more shorter sessions (like 2 hours long, instead of 3-4 hours). If we need to break it up into 4-5 sessions, that works too. My priority is to make sure your professional narrative is crafted in a compelling way, and your profile gets done. Period.
No. The most valuable gems of your career are trapped in your own subconscious. My role is to extract them through a collaborative dialogue that a third party simply cannot replicate. This process requires you, not a proxy.
A resume is a historical document. A LinkedIn profile is a positioning engine. We ensure your profile isn't just looking backward at what you did, but forward at the opportunities you want to attract. They're different tools with completely different jobs.
For founders and senior leaders, your personal brand is a company asset. A powerful executive profile increases your organization's credibility with investors, talent, and clients. When you show up well, your company shows up well.
You leave with a fully optimized, live profile. But more importantly, you leave with clarity: the specific narrative and messaging you need to network, solicit business, and negotiate your next role with confidence. The profile is the output. The clarity is the real deliverable.
It’s the same thinking and the same framework. What changes is how you want to work through it.
I want to know what’s wrong.
You’ve looked at the damn thing so many times you can’t see why it isn’t working. I’ll record a personal 15-minute video: what’s working, what’s hurting you, and where I’d focus first. Plus $50 toward Optimize.
$147
Audit my profile →Give me the whole system. I’ll do it myself.
The complete LYLIP framework in a self-paced course. The bottom-up method I use with private clients, section by section, on your schedule.
$397one-time
Show me Optimize →Give me the system, but don’t leave me alone with it.
Everything in Optimize, plus live sessions where I look at your actual profile and tell you what I see: the strong thing you buried, the thing you can finally let go. A small group doing the work alongside you. Same framework. More Natalie. (And an actual reason to be done by Thursday.)
$2,497next cohort, date TBA
See the current Lab →You are here
I want you in the room with me.
The private work. You talk. I listen for the thing you almost didn’t tell me, and the pattern you can’t see from inside your own history. Then we build your positioning and your profile together, in real time. The clarity tends to travel well beyond LinkedIn.
By invitationlimited private clients per month
There’s a book, too. Love Your LinkedIn Profile →
Natalie BertheLinkedIn Strategist & Author
Your guide & collaborator
Business strategist and author of Love Your LinkedIn Profile. Thirty years of operations and strategy work, now pointed at LinkedIn.
My background as a business strategist means I understand the landscape consultants, executives, founders, and senior professionals need to navigate. Strategic positioning. Personal branding. LinkedIn profiles that truly reflect the caliber of their work.
What I do best is pull out the extraordinary stories and successes my clients have had, often ones they don't even realize are that impressive, and shape them into a compelling narrative that makes the right people take notice.
"It's like you get inside my brain and pull out exactly what I mean."
A frequent comment from clients.
This is the work. The profile is just the result.
More about Natalie →The Authority Protocol is for people who are ready to stop being undersold by their own LinkedIn presence. Let's talk.
Request a private conversation