About Natalie Berthe
I’m a business strategist and author with over 30 years of experience fixing broken operations. I didn’t set out to become a LinkedIn expert. I set out to fix a problem nobody was solving well, and couldn’t stop once I started.
I’ve spent my career walking into broken situations and fixing them. Franchises that needed systems. Nonprofits that needed structure. Startups that needed strategy. Businesses that needed someone who could see what everyone else was too close to see.
LinkedIn was just another broken situation. When I finally decided to get serious about my own profile, I went looking for help and found two people worth considering: one who treated LinkedIn like a verbatim résumé copy, and one whose About section detailed horrific personal trauma. I wish I were kidding.
"I'm a strategist by trade and a problem solver by nature. So I figured it out myself."
So I did. Then I started sharing what I’d learned with clients and colleagues, who got remarkable results.
Someone told me to host a masterclass. I did. Someone else told me to write a book. I did that too. People asked for 1:1 help. I gave it. Eventually I realized I was building something (a methodology, a framework, a business) and made it official as Love Your LinkedIn Profile in 2024.
The business is new. The expertise isn’t. I bring the same approach to LinkedIn profiles that I’ve brought to every broken system I’ve ever encountered: start with the goal, understand the real problem, build something that actually works.
Years of business strategy experience across startups, franchises, nonprofits, and consulting
Businesses and nonprofits founded, launched, or built from scratch
Book written because nothing worth reading existed on the subject
Generic checklists, cookie-cutter templates, or promises to fix your profile in 15 minutes
My Red Thread
Across 30 years and more industries than most people touch in a lifetime, one thing has stayed constant: I walk into situations that are broken or overlooked, figure out what’s actually wrong (not just what’s visible on the surface), and build something that works.
I did it with a franchise I grew into a regional coop that won Coop of the Year. I did it with a nonprofit I built from scratch that became a model for other DC public schools. I did it with a cybersecurity education company built on making the impenetrable understandable. And I do it every day with LinkedIn profiles that are technically complete but strategically empty.
I make things that don’t make sense... make sense.
That’s the thread. Cybersecurity, LinkedIn strategy, franchise operations: the skill is always the same. Take the complex, find the clarity, make it work.
Built a regional coop that won Coop of the Year (2007) and founded an international franchisee association serving approximately 10,000 franchises worldwide.
Advised startups, entrepreneurs, and small businesses on strategy and scaling. Featured as expert advisor on entrepreneur networks including GetWise and Ureeka.
Took on what I thought would be a simple volunteer project and built a nonprofit serving 1,000+ student-athletes at DC's largest public high school. It became a model for other DCPS schools.
Hated my own profile, found nothing worth reading about how to fix it, figured it out myself, and built a methodology that has since helped hundreds of professionals build profiles that actually work.
Founded Cybersecurity for Humans, including the course Secure Your Sh*t, built on the same core skill: making something most people find impenetrable immediately understandable. Regular speaker and podcast guest on the human side of cybersecurity.
My writing on strategy, entrepreneurship, and professional development has been featured across major platforms.
What I believe
I have opinions about LinkedIn. Strong ones. Here’s what drives every decision I make, in my methodology, my teaching, and my work with clients.
It never was. A résumé is 2D: it documents where you’ve been. A LinkedIn profile can be 3D: it shows how you think, what you’re unusually good at, and where you’re going next. Every section has a job. Most people leave most of them unused.
Tips without strategy produce profiles that are technically complete but still not working. Every decision, every word, every section, every piece of media, should be driven by a clear goal. That's what separates a profile that exists from one that works.
What comes naturally to exceptional people feels ordinary to them. The most important work I do is helping clients see what they’ve done clearly, often for the first time. The profile is just where that clarity lands.
There’s too much LinkedIn advice that sounds impressive and means nothing. My approach is direct, specific, and tailored: to the person, their goals, and what actually works. I’ll tell you what’s wrong, why it’s wrong, and exactly what to do about it.
My approach to LinkedIn strategy is grounded in decades of real business experience, not just LinkedIn expertise.
I’ve built and run businesses, advised startups, launched nonprofits, and navigated the kind of complex strategic challenges that most LinkedIn “experts” have only read about.
That breadth is what makes my work different. I don’t just know LinkedIn. I know business. And I bring that lens to every profile I touch.
Kogod School of Business at American University, Washington DC
School of International Service at American University, Washington DC
Available in ebook, paperback, and hardcover on Amazon, Barnes & Noble, and more
Writing on strategy, entrepreneurship, and professional development
Cybersec education for non-technical audiences, including the course Secure Your Sh*t. Speaker and podcast guest on the human side of cybersecurity.
Consulting, franchising, startups, nonprofits, operations, and entrepreneurship
Clients across North America, Europe, New Zealand, and beyond
Follow along
Blog posts, LinkedIn strategy videos, mini profile reviews, podcast appearances, and more.
"I immediately noticed a 600% increase in views of my profile, a 400% connection request increase, and a near 100% connection acceptance rate. Plus prospects are scheduling cold calls on their own. That's never happened before. It's what I'd always hoped LinkedIn could be."
LE · B2B Consultant · New Zealand
"I really like the way you work. I'm really enjoying myself."
Heard repeatedly · From clients across industries
"In just one session, I learned more about how to optimize my LinkedIn profile and strategy than I have from any course I've ever taken. It's made a huge difference in my business."
ER · AI and Marketing Expert · Virginia
"I finally feel like my LinkedIn profile represents me. And it works. I've received more profile views and actual leads in just a couple of weeks than in all the years I've had a LinkedIn profile."
GG · Thought Leader · Florida
Love Your LinkedIn Profile is built on a commitment to social justice, radical inclusivity, and the belief that human rights are for all people, without exception.
Read our Values StatementWork with me
There's an option for wherever you are right now, from a quick expert audit to a fully private 1:1 engagement.
Most popular · Start here
Give me the whole system. I’ll do it myself.
This is the complete LYLIP framework in a self-paced course.
Right for you if…
You like knowing why you’re doing something.
You actually finish things when nobody’s watching.
I want to know what’s wrong.
You’ve looked at the damn thing so many times you can’t see why it isn’t working. I’ll record a personal 15-minute video: what’s working, what’s hurting you, and where I’d focus first. Plus $50 toward Optimize.
$147
Audit my profile →Give me the system, but don’t leave me alone with it.
Everything in Optimize, plus live sessions where I look at your actual profile and tell you what I see: the strong thing you buried, the thing you can finally let go. A small group doing the work alongside you. Same framework. More Natalie. (And an actual reason to be done by Thursday.)
$2,497next cohort, date TBA
See the current Lab →I want you in the room with me.
The private work. You talk. I listen for the thing you almost didn’t tell me, and the pattern you can’t see from inside your own history. Then we build your positioning and your profile together, in real time. The clarity tends to travel well beyond LinkedIn.
By invitationlimited private clients per month
Learn about The Protocol →There’s a book, too. Love Your LinkedIn Profile →