Optimize Lab is for people who know they need the framework AND someone in the room to make it happen. Six weeks. Weekly live sessions. A finished LinkedIn profile. No more staring at a blank screen alone.
Next cohort: TBA · Thursdays, 12–2 PM ET
Twelve seats, deliberately small.
Enrollment for the founding cohort has closed. The next cohort is $2,497; the date is TBA. Join the waitlist and you’ll hear first.
You bought a course. You didn't finish it.
Not that one specifically. Probably a few of them. They're sitting in a tab somewhere, or in an inbox folder you've stopped opening, and every once in a while you remember they exist and feel mildly guilty about it.
This is not a moral failing. Courses don't fail because they're bad, and you don't fail to finish them because you're lazy. They fail because nothing is asking you to be done by Thursday. There's no room. There's no one waiting. There's no version of the next session where you'd have to say out loud that you didn't do the homework. So the videos sit, the profile stays the same, and six months later it's still the same profile.
Optimize Lab is built around the part that's actually missing: a deadline, a room, and a human in it.
Six weeks. Live sessions every Thursday where we do the work together, not just talk about it. Homework sized to fit a real week, structured so that by week six your profile is finished. Not started, not "mostly there," finished. You get the same framework I use in my private 1:1 engagements. The only difference between Lab and Protocol is the level of access. The framework is the same.
If a deadline and a cohort and someone in the room when you get stuck is what's been missing, this is the version for you. (And if you genuinely thrive on self-paced learning, get Optimize on its own. Both are real options. I'm not going to talk you into the wrong one.)
How it works
Optimize Lab isn't a webinar series. It's a live, structured implementation program: the Optimize framework applied week by week, with Natalie in the room the whole time.
Each week you'll watch the relevant Optimize videos on your own time. Speed-watch if you want. You can implement what you learn or save it for the live session. Both work.
Natalie reviews the week's material, answers questions, then blocks off time for you to implement while she's available. Get stuck? Ask. Need a second opinion on your headline? Ask. That's what the session is for.
Each session ends with a clear homework assignment: finish a section, gather resources, start connecting with 20-25 people per day. Small, specific tasks that build your profile section by section.
Six weeks in, your profile is done. Not started. Not half-finished. Done. With a strategic professional narrative, optimized sections, and media that represents you and entices your audience to engage.
A typical live session
Review the week's Optimize videos together and answer any questions before moving into implementation.
At least an hour of working time. You update your profile while Natalie is available for questions, feedback, and brainstorming.
Clear assignments for the week ahead: what to watch, what to finish, and what to prepare for next session.
All sessions are recorded and uploaded to the portal. Lifetime access. Watch them again while you implement.
What's inside
This isn't a surface-level overview. Optimize Lab walks you through every section of your LinkedIn profile, including what to include, why it matters, how to leverage it for your specific goal, and exactly what it should look like.
Week 1
Strategy, metrics, quick wins, and the sections most people ignore. Get your goals clear and your foundation set before we touch your profile.
Week 2
The sections most people leave completely blank. Learn how to use every media slot strategically and start building your personal brand graphics in Canva.
Week 3
Projects, volunteering, and the proof points that establish your credibility. Where your evidence lives and how to make sure it's showing up correctly.
Week 4
Your work history, strategically framed, not copy-pasted from your resume. Each role positioned to support your narrative and your goals.
Week 5
The sections that make people stop scrolling: Featured, banner, headline, and the About section that actually sounds like you. This is where your narrative comes together.
Week 6
The final push: your banner graphic, the last sections, and the moment your profile goes from a work in progress to something you're actually proud to share.
We start at the bottom and work our way up. It's a little weird, and it absolutely works. By the time we get to your headline and About section in week 5, you'll know exactly what to say because you've already uncovered all your evidence. Trust the process.
The course
The live experience
The community
The bonus
Six weeks. Weekly live sessions. A finished LinkedIn profile.
weeks of live sessions
seats, deliberately small
next cohort dates
Next cohort: $2,497 · Date TBA · Twelve seats
"It's incredible how much easier it feels to solicit business and network when my LinkedIn profile looks this good."
KM · Consultant · Illinois
"I finally feel like my LinkedIn profile represents me. And it works. I've received more profile views and actual leads in just a couple of weeks than in all the years I've had a LinkedIn profile."
GG · Thought Leader · Florida
"She was selected for a professional speaking engagement over competitors in her field. They checked her LinkedIn profile to make the decision, and we weren't even done with it."
Consultant · 1:1 client
"She attended the same annual convention for over a decade. First year with a finished profile, she came home to a dozen connection requests and multiple people wanting to work with her."
Business owner · 1:1 client
Optimize Lab is a new format. These results are from clients who used the same framework in 1:1 and course settings. The methodology is the same. The accountability is new.
It’s the same thinking and the same framework. What changes is how you want to work through it.
I want to know what’s wrong.
You’ve looked at the damn thing so many times you can’t see why it isn’t working. I’ll record a personal 15-minute video: what’s working, what’s hurting you, and where I’d focus first. Plus $50 toward Optimize.
$147
Audit my profile →Give me the whole system. I’ll do it myself.
The complete LYLIP framework in a self-paced course. The bottom-up method I use with private clients, section by section, on your schedule.
$397one-time
Show me Optimize →You are here
Give me the system, but don’t leave me alone with it.
Everything in Optimize, plus live sessions where I look at your actual profile and tell you what I see: the strong thing you buried, the thing you can finally let go. A small group doing the work alongside you. Same framework. More Natalie. (And an actual reason to be done by Thursday.)
$2,497next cohort, date TBA
I want you in the room with me.
The private work. You talk. I listen for the thing you almost didn’t tell me, and the pattern you can’t see from inside your own history. Then we build your positioning and your profile together, in real time. The clarity tends to travel well beyond LinkedIn.
By invitationlimited private clients per month
Learn about The Protocol →There’s a book, too. Love Your LinkedIn Profile →
Optimize (video-on-demand) is self-paced. You watch the videos, do the work, and implement on your own timeline. That works great for some people. For others, the flexibility means it never quite gets done.
Optimize Lab adds six weeks of live group sessions, weekly homework with a real deadline, implementation time with Natalie available for questions, and a cohort of people going through the same process. It's the same framework but with structure, accountability, and a human in the room.
No. Optimize is included in Optimize Lab and you'll work through it as part of the program. Each week you'll watch the relevant videos as homework before the live session.
You don't need to do anything before the cohort starts except show up ready to work.
All sessions are recorded and uploaded to the portal. You'll have lifetime access to every recording. If you miss a session, watch the recording, complete the homework, and show up the following week.
The program is designed to keep moving even if life gets in the way occasionally.
Direct access to Natalie between sessions is not included in Optimize Lab. That level of access is part of The Authority Protocol.
The live sessions are where you bring your questions, and the private community is where you can connect with fellow participants between sessions. If you find you need more private support, upgrading to The Authority Protocol is always an option.
Plan for roughly 3 to 4 hours per week: the live session itself plus time to watch videos and complete your homework. Some weeks may be lighter, some heavier depending on the section.
The new connections homework (20 to 25 people per day) takes about 10 to 15 minutes daily once you have a system.
That's the goal, and it's realistic if you show up and do the homework. The program is structured specifically to get your profile done section by section, not just teach you about it.
By week 6, you'll have covered every section of your profile with a clear strategy, and you'll have had implementation time each week to make the changes. Come to the sessions, do the homework, and your profile will be done.
Possibly. It depends on what "decent" means to you. If your profile is technically complete but not working strategically, Optimize Lab will help you rebuild it with intention. If you already have a strong, strategic profile that's generating results, you probably don't need this.
Not sure? Get a Profile Audit first. It'll tell you exactly where you stand.
The next cohort is $2,497. The date is TBA. Join the waitlist and you’ll hear first, before it’s announced anywhere else.
Join the waitlist