Doors open tomorrow.
(For the waitlist, anyway. Everyone else waits two more days.)
I’m keeping this one short. Launch month is a lot, and I’d rather spend my words on what you actually need to know.
So here it is. The mechanics.
What does the Optimize Lab waitlist get you?
The waitlist gets you into the Optimize Lab 48 hours before everyone else, at the $1,997 founding price. The cart opens to the waitlist tomorrow, September 23, and to everyone else on September 25. There are twelve seats total.
That’s the perk. Two days of first dibs on twelve seats.
If you’ve been on the fence, that’s the part that matters. Once the cart opens to everyone, you’re competing with everyone for whatever’s left.
What is the Optimize Lab?
The Optimize Lab is six weeks of live group sessions where we work on your LinkedIn profile together. It runs Thursdays, 12–2 PM ET, starting October 8. You get the full Optimize course plus me, live, every week. Hot seats, real feedback, and time to actually do the work.
(You do the work. I push. Lovingly. Mostly. Highly likely with swear words.)
What if you can’t make every Optimize Lab session?
You still get everything. The full Optimize course and every session recording are yours from day one, so a missed Thursday doesn’t mean a missed lesson. You can watch the replay, do the work, and bring your questions to the next session.
Life happens. Kids get sick, meetings run long, a client calls at 11:58.
(I get it. I’m a business owner, too.)
What the Lab doesn’t have is refunds. That’s on purpose. The course and the recordings are in your hands the minute you join, and I’d rather you commit to the six weeks than keep one foot out the door. If the timing truly doesn’t work, you can join a future cohort instead.
Why is the Optimize Lab capped at 12 seats?
Twelve seats means everyone gets airtime. If you’re in the room, you’re getting worked with, not watching from the back row while someone else gets the attention.
Twelve is a hard cap. When the seats are gone, they’re gone, and the next chance is a future cohort at the regular price.
Why does the founding price go up after this cohort?
The founding price is $1,997 because this first cohort is where the proof comes from. After this cohort, the price goes to $2,497. I priced the first room to fill it with people who’ll do the work and then tell everyone what happened.
(Yes, I’m being a little selfish. I want the stories.)
And frankly? Even $2,497 undersells it.
Is the Optimize Lab worth the price?
Yes. It’s worth every damn penny at more than twice the price.
I know because I’ve watched what happens when people do this work with me one on one. They get jobs. They get clients. They get business they didn’t see coming, from people who found them on LinkedIn and decided they were exactly who they needed.
The Lab uses that same methodology. Same excavation. Same me. You’re just in a room with eleven other people instead of alone with me.
(You’ll hear some of those stories next week. Promise.)
I’m not saying this to sound obnoxious. I’m saying it because I’m tired of watching smart, accomplished people spend years with a profile that isn’t pulling its weight, when six weeks would fix it.
Six weeks. That’s it.
The short version
- Waitlist gets in first: Wednesday, September 23
- Everyone else: Friday, September 25
- Founding price: $1,997 (goes to $2,497 after this cohort)
- Seats: 12, hard cap
- Starts: Thursday, October 8, 12–2 PM ET
If you want in, get on the waitlist today.
The doors open tomorrow.