Why LinkedIn
LinkedIn Isn't Optional. Here's the Data to Prove It.
LinkedIn's B2B trust factor is 30 points higher than YouTube and Facebook. Your profile is being vetted whether you're active or not.
LinkedIn Profile Strategy
We Rebuilt Their LinkedIn Profiles. Here's What Happened Next.
We rebuilt four LinkedIn profiles. One got a job offer. One landed a speaking gig. One got dream-company proposals. All before they were done.
LinkedIn Profile Strategy
Don't Buy My LinkedIn Profile Course If This Sounds Like You
Six weeks of live LinkedIn profile work isn't for everyone. Here's who should skip the Optimize Lab, and who we're saving the twelve seats for.
LinkedIn Profile Strategy
LinkedIn Profile Help, Live: The Optimize Lab Opens Tomorrow
Optimize Lab doors open tomorrow. The waitlist gets 48 hours of early access to 12 seats at the $1,997 founding price. Here's how it works.
LinkedIn Profile Strategy
LinkedIn Changed My Headline to Queen Bee. I Deserved It.
LinkedIn overwrote my headline with 'Queen Bee' after I deleted a test entry. Here's how it happens and why you should check yours.
LinkedIn Profile Strategy
Working on Your LinkedIn Profile Alone Is Why You're Stuck
Most people stall on their LinkedIn profile because they're doing it alone. The Optimize Lab is six weeks of not doing it alone.
LinkedIn Profile Strategy
LinkedIn Profile Before and After: Even I Can't Fix My Own Headline
Real LinkedIn profile before-and-afters from client transformations. Plus the part where I looked at my own profile and my heart sank.
LinkedIn Profile Strategy
Changing Careers? Your LinkedIn Is Still Selling the Old You
When you change careers, your LinkedIn can stay stuck on your old title. Here's how one client's profile went from invisible to finally sounding like her.
LinkedIn Profile Strategy
No, You Can't Optimize Your LinkedIn Profile in 30 Minutes
Optimizing a LinkedIn profile in 30 minutes is a myth. A real makeover takes time and strategy, not just a new headshot and a tidier headline.
LinkedIn Profile Strategy
He's an advanced LinkedIn user. The course still fixed his profile.
He thought his LinkedIn profile was fine after ten years. The course proved otherwise, one section at a time. Why experience doesn't exempt your profile.
LinkedIn Profile Strategy
Stop updating your LinkedIn profile every time you apply for a job
What do recruiters actually see when they check your LinkedIn profile? Whatever's there that day. Not the version you tailored when you applied.
LinkedIn Profile Sections
Your LinkedIn headline is making promises your profile can't keep.
Every claim in your LinkedIn headline needs proof somewhere on your profile. Without it, your credibility takes the hit.
LinkedIn Profile Strategy
LinkedIn Profiles Are Broken. Here's What Inspired Me to Fix Them.
When I went looking for LinkedIn help, I found two terrible options. That's why Love Your LinkedIn Profile exists — and what makes it different.
LinkedIn Profile Strategy
No, You Don't Need to Own a Business to Have a Personal Brand.
Think a personal brand is only for founders and business owners? It applies to everyone who works with other humans for money. Here's what it is.
LinkedIn Profile Strategy
What a LinkedIn Strategist Does That a Template Never Will
What does a LinkedIn strategist actually do? More than hand you a template. The real work is surfacing the career details you'd never think to include.
LinkedIn Profile Strategy
The Best Time to Update Your LinkedIn Profile Is Not When You Think
Most professionals only update their LinkedIn profile when something goes wrong. Here's why the best time to update is when you don't have to.
LinkedIn Profile Strategy
Your Executive Title Is Worthless. Here's What It's Costing You.
'Team Lead' could mean a barista or a VP running a $140M budget. Your LinkedIn headline needs context, or you're invisible to the marketplace.
LinkedIn Profile Strategy
She Booked Therapy Before Working on Her LinkedIn. Then She Cancelled It.
A client booked therapy before our first session. Because owning your accomplishments on LinkedIn is harder than it looks. Here's what happened next.
LinkedIn Profile Strategy
A Resume Is 2D. Your LinkedIn Profile Should Be 3D.
What's the difference between a LinkedIn profile and a resume? A resume is a 2D snapshot. Your profile should be a 3D engagement tool. Here's how.
LinkedIn Profile Strategy
Stop downgrading your job title on LinkedIn. Smaller isn't better.
Downgrading your job title on LinkedIn to seem less pretentious? Two clients tried it. One owned her title and found work. The other is still looking.
LinkedIn Profile Sections
The LinkedIn Skills You Need to Cut (Starting With MS Word)
What skills should you cut from your LinkedIn profile? Start with 'Microsoft Word.' Those 100 skill slots are a ceiling, not a goal, and most are clutter.
LinkedIn Profile Strategy
Most LinkedIn Advice Doesn't Work. So I Figured It Out Myself.
Most LinkedIn advice doesn't actually work. After the e-books, the experts, and endless profile reviews, here's what's really broken and how I figured it out.
LinkedIn Profile Strategy
Why Working On Your LinkedIn Profile Is So Damn Hard
Why is working on your own LinkedIn profile so hard? It's not writer's block. You're too close to your own story to see it. That's the whole problem.
LinkedIn Profile Sections
No LinkedIn company page? Your gray box is costing you clients.
No LinkedIn company page? That gray box next to your job title is a bad look. And the algorithm treats it as a dead end. The fix takes 15 minutes.
Profile Strategy
You nailed the interview. Then they checked your LinkedIn.
Why do candidates get rejected after great interviews? It could be your LinkedIn profile the recruiter checked afterward.
Profile Strategy
How a career coach's advice tanked a supply chain analyst's LinkedIn profile
When career coaches treat LinkedIn like a resume, the client pays. Here's how that bad advice hurt one supply chain analyst's profile.
LinkedIn Profile Sections
People aren't weird enough on LinkedIn (and it's killing their headlines)
Most LinkedIn headlines read like a stack of business cards taped together. Boring. Corporate. Forgettable. One small, slightly weird fix can change that.
Bias & Equity
LinkedIn isn't working for women. Should we boycott it?
The bias is real. The 'goodbye cruel world' posts are piling up. The question is whether leaving actually helps — or just makes it worse.
Real Talk
How I became a LinkedIn expert by accident.
I never set out to be a LinkedIn expert. I just wanted a profile that actually worked. After six months of figuring it out the hard way, here's what changed.