LinkedIn Profile Strategy
What a LinkedIn Strategist Does That a Template Never Will
What does a LinkedIn strategist actually do? More than hand you a template. The real work is surfacing the career details you'd never think to include.
LinkedIn Profile Strategy
The Best Time to Update Your LinkedIn Profile Is Not When You Think
Most professionals only update their LinkedIn profile when something goes wrong. Here's why the best time to update is when you don't have to.
LinkedIn Profile Strategy
Your Executive Title Is Worthless. Here's What It's Costing You.
'Team Lead' could mean a barista or a VP running a $140M budget. Your LinkedIn headline needs context, or you're invisible to the marketplace.
LinkedIn Profile Strategy
She Booked Therapy Before Working on Her LinkedIn. Then She Cancelled It.
A client booked therapy before our first session. Because owning your accomplishments on LinkedIn is harder than it looks. Here's what happened next.
LinkedIn Profile Strategy
A Resume Is 2D. Your LinkedIn Profile Should Be 3D.
What's the difference between a LinkedIn profile and a resume? A resume is a 2D snapshot. Your profile should be a 3D engagement tool. Here's how.
LinkedIn Profile Strategy
Stop downgrading your job title on LinkedIn. Smaller isn't better.
Downgrading your job title on LinkedIn to seem less pretentious? Two clients tried it. One owned her title and found work. The other is still looking.
LinkedIn Profile Sections
The LinkedIn Skills You Need to Cut (Starting With MS Word)
What skills should you cut from your LinkedIn profile? Start with 'Microsoft Word.' Those 100 skill slots are a ceiling, not a goal, and most are clutter.
LinkedIn Profile Strategy
Most LinkedIn Advice Doesn't Work. So I Figured It Out Myself.
Most LinkedIn advice doesn't actually work. After the e-books, the experts, and endless profile reviews, here's what's really broken and how I figured it out.
LinkedIn Profile Strategy
Why Working On Your LinkedIn Profile Is So Damn Hard
Why is working on your own LinkedIn profile so hard? It's not writer's block. You're too close to your own story to see it. That's the whole problem.
LinkedIn Profile Sections
No LinkedIn company page? Your gray box is costing you clients.
No LinkedIn company page? That gray box next to your job title is a bad look. And the algorithm treats it as a dead end. The fix takes 15 minutes.
Profile Strategy
You nailed the interview. Then they checked your LinkedIn.
Why do candidates get rejected after great interviews? It could be your LinkedIn profile the recruiter checked afterward.
Profile Strategy
How a career coach's advice tanked a supply chain analyst's LinkedIn profile
When career coaches treat LinkedIn like a resume, the client pays. Here's how that bad advice hurt one supply chain analyst's profile.
LinkedIn Profile Sections
People aren't weird enough on LinkedIn (and it's killing their headlines)
Most LinkedIn headlines read like a stack of business cards taped together. Boring. Corporate. Forgettable. One small, slightly weird fix can change that.
Bias & Equity
LinkedIn isn't working for women. Should we boycott it?
The bias is real. The 'goodbye cruel world' posts are piling up. The question is whether leaving actually helps — or just makes it worse.
Real Talk
How I became a LinkedIn expert by accident.
I never set out to be a LinkedIn expert. I just wanted a profile that actually worked. After six months of figuring it out the hard way, here's what changed.