LinkedIn Engagement.

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LinkedIn Profile Strategy

Your LinkedIn profile must resonate with your ideal client.

A generic profile gives your ideal client nothing to connect to. See how one marketer named her zone of genius and turned her LinkedIn into steady inbound.

Natalie Berthe Aug 17, 2026 4 min read

Seven profile types. Which sections to build and what belongs in each one, based on what you're trying to accomplish.

LinkedIn Engagement.

Your LinkedIn profile must resonate with your ideal client.

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