LinkedIn Profile Sections
The LinkedIn Headshot Hall of Shame
A yoga pose. A Zoom screenshot. A group photo. Your LinkedIn headshot is the first thing anyone sees...and the last thing you thought about.
LinkedIn Profile Strategy
Stop Starting Your LinkedIn Headline With "I Help"
The 'I help' formula is everywhere on LinkedIn headlines. Here's why it's hurting your credibility and what to say instead.
LinkedIn Profile Strategy
Optimize: The LinkedIn Course Built From My Private-Client Framework
What's inside Optimize, the LinkedIn profile course: self-paced, 50+ lessons, every section, the same framework my private clients pay for. Only $397.
LinkedIn Profile Strategy
Your LinkedIn profile must resonate with your ideal client.
A generic profile gives your ideal client nothing to connect to. See how one marketer named her zone of genius and turned her LinkedIn into steady inbound.
LinkedIn Profile Sections
Stop guessing which LinkedIn sections you actually need
You open your LinkedIn profile, freeze, and close the tab. The fix isn't willpower. It's knowing which sections your goal actually needs. Start here.
LinkedIn Profile Strategy
Changing Careers? Your LinkedIn Is Still Selling the Old You
When you change careers, your LinkedIn can stay stuck on your old title. Here's how one client's profile went from invisible to finally sounding like her.
LinkedIn Profile Strategy
No, You Can't Optimize Your LinkedIn Profile in 30 Minutes
Optimizing a LinkedIn profile in 30 minutes is a myth. A real makeover takes time and strategy, not just a new headshot and a tidier headline.
LinkedIn Profile Strategy
He's an advanced LinkedIn user. The course still fixed his profile.
He thought his LinkedIn profile was fine after ten years. The course proved otherwise, one section at a time. Why experience doesn't exempt your profile.
LinkedIn Profile Strategy
Stop updating your LinkedIn profile every time you apply for a job
What do recruiters actually see when they check your LinkedIn profile? Whatever's there that day. Not the version you tailored when you applied.
LinkedIn Profile Strategy
LinkedIn Profiles Are Broken. Here's What Inspired Me to Fix Them.
When I went looking for LinkedIn help, I found two terrible options. That's why Love Your LinkedIn Profile exists — and what makes it different.
LinkedIn Profile Strategy
No, You Don't Need to Own a Business to Have a Personal Brand.
Think a personal brand is only for founders and business owners? It applies to everyone who works with other humans for money. Here's what it is.
LinkedIn Profile Strategy
Your LinkedIn About Section Goes at the Top. Write It Last.
You can't summarize a story you haven't told yet. Why your LinkedIn About section stalls every time, and the build order that actually fixes it.
LinkedIn Profile Sections
She Got the Job Offer Before Her LinkedIn Profile Was Finished.
Your LinkedIn Publications section isn't just for journal articles. It's earned media. For one client, it landed a job offer before her profile was finished.
LinkedIn Profile Strategy
Skip the Templates. Rebuilding Your LinkedIn Profile Is an Excavation.
Filling in a LinkedIn template gets you a boring profile that impresses no one. A profile that works takes an excavation. Here's the difference, and why.
LinkedIn Profile Strategy
What a LinkedIn Strategist Does That a Template Never Will
What does a LinkedIn strategist actually do? More than hand you a template. The real work is surfacing the career details you'd never think to include.
LinkedIn Profile Strategy
The Best Time to Update Your LinkedIn Profile Is Not When You Think
Most professionals only update their LinkedIn profile when something goes wrong. Here's why the best time to update is when you don't have to.
LinkedIn Profile Strategy
Your LinkedIn Profile Is in the Room Before You Are
She went to the same conference for 20 years and always left with a handful of cards. Then she rebuilt her LinkedIn profile. Here's what changed.
LinkedIn Profile Strategy
Your Executive Title Is Worthless. Here's What It's Costing You.
'Team Lead' could mean a barista or a VP running a $140M budget. Your LinkedIn headline needs context, or you're invisible to the marketplace.
LinkedIn Profile Strategy
She Booked Therapy Before Working on Her LinkedIn. Then She Cancelled It.
A client booked therapy before our first session. Because owning your accomplishments on LinkedIn is harder than it looks. Here's what happened next.
LinkedIn Profile Strategy
A Resume Is 2D. Your LinkedIn Profile Should Be 3D.
What's the difference between a LinkedIn profile and a resume? A resume is a 2D snapshot. Your profile should be a 3D engagement tool. Here's how.
LinkedIn Profile Strategy
Your LinkedIn Profile Speaks Two Languages. You Might Be Fluent in One.
What does 'optimizing' a LinkedIn profile actually mean? It speaks two languages: AI and the human eye. Keywords get you found; your story gets you chosen.
LinkedIn Profile Strategy
Stop downgrading your job title on LinkedIn. Smaller isn't better.
Downgrading your job title on LinkedIn to seem less pretentious? Two clients tried it. One owned her title and found work. The other is still looking.
LinkedIn Profile Strategy
Most LinkedIn Advice Doesn't Work. So I Figured It Out Myself.
Most LinkedIn advice doesn't actually work. After the e-books, the experts, and endless profile reviews, here's what's really broken and how I figured it out.
LinkedIn Profile Strategy
Why Working On Your LinkedIn Profile Is So Damn Hard
Why is working on your own LinkedIn profile so hard? It's not writer's block. You're too close to your own story to see it. That's the whole problem.
LinkedIn Profile Sections
Your LinkedIn Headshot, Banner, and Headline Get 3 Seconds. Maybe.
Nobody reads your whole LinkedIn profile. They scan three sections — headshot, banner, headline — and decide in seconds. Here's how to survive the scan.
LinkedIn Profile Sections
How to Write a LinkedIn About Section (It's Your Closing Argument)
You're positioning your LinkedIn About section all wrong. It's not an introduction; it's your closing argument. Here's how to write it.