LinkedIn Profile Sections
The LinkedIn Headshot Hall of Shame
A yoga pose. A Zoom screenshot. A group photo. Your LinkedIn headshot is the first thing anyone sees...and the last thing you thought about.
LinkedIn Profile Strategy
Stop Starting Your LinkedIn Headline With "I Help"
The 'I help' formula is everywhere on LinkedIn headlines. Here's why it's hurting your credibility and what to say instead.
LinkedIn Profile Strategy
Optimize: The LinkedIn Course Built From My Private-Client Framework
What's inside Optimize, the LinkedIn profile course: self-paced, 50+ lessons, every section, the same framework my private clients pay for. Only $397.
LinkedIn Profile Sections
Stop guessing which LinkedIn sections you actually need
You open your LinkedIn profile, freeze, and close the tab. The fix isn't willpower. It's knowing which sections your goal actually needs. Start here.
LinkedIn Profile Strategy
Changing Careers? Your LinkedIn Is Still Selling the Old You
When you change careers, your LinkedIn can stay stuck on your old title. Here's how one client's profile went from invisible to finally sounding like her.
LinkedIn Profile Strategy
He's an advanced LinkedIn user. The course still fixed his profile.
He thought his LinkedIn profile was fine after ten years. The course proved otherwise, one section at a time. Why experience doesn't exempt your profile.
LinkedIn Profile Sections
Your LinkedIn headline is making promises your profile can't keep.
Every claim in your LinkedIn headline needs proof somewhere on your profile. Without it, your credibility takes the hit.
LinkedIn Profile Strategy
Your LinkedIn About Section Goes at the Top. Write It Last.
You can't summarize a story you haven't told yet. Why your LinkedIn About section stalls every time, and the build order that actually fixes it.
LinkedIn Profile Sections
She Got the Job Offer Before Her LinkedIn Profile Was Finished.
Your LinkedIn Publications section isn't just for journal articles. It's earned media. For one client, it landed a job offer before her profile was finished.
LinkedIn Profile Sections
The LinkedIn Skills You Need to Cut (Starting With MS Word)
What skills should you cut from your LinkedIn profile? Start with 'Microsoft Word.' Those 100 skill slots are a ceiling, not a goal, and most are clutter.
LinkedIn Profile Sections
The 3 LinkedIn Sections Most People Leave Empty (and Shouldn't)
What LinkedIn sections do most people leave empty? Featured, Services, and Projects. All free, all proof you're worth the conversation, all skipped.
LinkedIn Profile Sections
No LinkedIn company page? Your gray box is costing you clients.
No LinkedIn company page? That gray box next to your job title is a bad look. And the algorithm treats it as a dead end. The fix takes 15 minutes.
LinkedIn Profile Sections
Your LinkedIn Headshot, Banner, and Headline Get 3 Seconds. Maybe.
Nobody reads your whole LinkedIn profile. They scan three sections — headshot, banner, headline — and decide in seconds. Here's how to survive the scan.
LinkedIn Profile Sections
How to Write a LinkedIn About Section (It's Your Closing Argument)
You're positioning your LinkedIn About section all wrong. It's not an introduction; it's your closing argument. Here's how to write it.
LinkedIn Profile Sections
People aren't weird enough on LinkedIn (and it's killing their headlines)
Most LinkedIn headlines read like a stack of business cards taped together. Boring. Corporate. Forgettable. One small, slightly weird fix can change that.